AXSChat Podcast with Tony Ellis - Inventor

 Tony Ellis: I am a semi-retired award winning professional Inventor and have licensed 65 products/inventions Worldwide some selling in multi-millions across the Globe like Cube World that I licensed to Mattel. 
 

Tony Ellis 

My work is currently in 2 care sectors, Assistive Technology and Assistive Care Robotics (“Tech for Good innovation”) devices for the elderly/disabled – I want to make a big difference in these areas and further use technology to enrich and improve the lives of people (that would benefit from the tech) around the World. I have always wanted to give something back to Society so decided to dedicate my skills to develop radically new (low cost) Assistive Technology. I have now developed 9 unique innovational  AT devices. As an example of my AT work, my (low cost) MBT – Turning breath alone into speech/control devices/typing text (emails etc) and enabling gaming also Non-Verbal control of Alexa, Google Home etc. 

Transcript

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 Neil Milliken: Hello and welcome to access chat with delighted to be here today with Tony Ellis Tony is a toy maker by background and
 
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 Neil Milliken: As now focused on using his inventiveness and creativity and background in in in the field to turn his attention to solving the problems relating to disability. So Tony, great to have you with us.
 
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 Neil Milliken: Can you tell us a little bit more about your background and the amazing stuff that you're doing in robotics and health care right now.
 
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 Tony Ellis: That thanks though is, it's great to great to be here. And yeah, I started off as a professional inventor about 20 years was
 
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 Tony's Ellis: The 20 years ago before that I was an electrical design engineer. But then, but when I started my company conception here in limited. The first thing that we did was, was invade toys because toys.
 
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 Tony's Ellis: Toys inventors are really sort of salt. After especially by American companies and you know to be an inventor that you've got a lot of chance of actually licensing things
 
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 Tony's Ellis: Within toys, but the the thing is is that other been inventory other fields is very, very difficult because some
 
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 Tony's Ellis: About telecoms and all of vehicle and mobile, you know, Michael. Sorry. Can I say, Okay, I'm just
 
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 Neil Milliken: Carry on. If it's fine. We
 
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 Tony Ellis: Would you cut that out. Yeah, yeah, yeah, yeah. So I'll start yet. Um, yeah. So I start, I started off as a toy inventor 20 years ago and
 
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 Tony Ellis: It, which is a which is a great sector to be even as an inventor, because it's the big manufacturers really like to investors, because it means that there are N, D, R amp D departments.
 
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 Tony Ellis: And new product development departments be quite small, because they can get over the that can get all this sort of smart people around the world doing all the work for them and they've just taken
 
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 Tony Ellis: All these toy inventors flock, obviously, to the big manufacturers to get licenses and so I start is a started and it was very, very difficult at the beginning because
 
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 Tony Ellis: As an inventor. It's a feast famine situation whereby you know at the start, you've got no royalties coming in. So you've somehow got some white. It takes about two years before you get your first licenses him that's actually making royalties.
 
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 Tony Ellis: So I literally tried to do anything I could to make money while the while I was in the invention stage and I would, I am
 
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 Tony Ellis: I would write code for people and did lots of sort of freelance work and then I got my first first two or three items away.
 
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 Tony Ellis: And and they they did really well and i want i think the third one. I went to a toy award with quite quickly.
 
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 Tony Ellis: And then I've got known in the industry, which is very important because normally you have that with toy ventured, you have to have an agent an agent wants 50% most mostly so you have to give up half of all your artist but I managed to sort of break America, which is what every
 
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 To event. History
 
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 Tony Ellis: On my own, yeah. Yeah, we can break it.
 
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 Tony Ellis: Is, well, it is because you've got the most wonderful companies like Mattel who have license to your Hasbro you've got all the best companies that was the best toy company. So there. So, I mean, that's what we want to do.
 
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 Tony Ellis: And and it was, it was really good. I was able to do it without without paying 50% and because I started getting a good reputation and
 
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 Tony Ellis: The big companies, allow me to see them see what would happen with a main if you take for instance Mattel normally they won't see a regular inventor guy because
 
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 Tony Ellis: They get all sorts of crank and crazy people trying to sell them the most strangest things
 
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 Tony Ellis: So you have to go through an agent because the agent filters out all the people that want to put square pegs in round holes and things like that, because you'd be surprised at what people think they've invented, but because of my reputation. I was able to go direct
 
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 Tony Ellis: To Mattel and and my biggest toy, which we, which is Cuba Saudi multi-millions this literally there was 27 different TV adverts for Cuba.
 
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 Tony Ellis: And my royalties were so good that it used to be like a book every quarter. They used to come in and it's like that thick and it's all the sales across all the different countries because but tell what so big.
 
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 Tony Ellis: And so that was, that was a dream, but it was. It's hard work getting there. I think I've been, you know, that's the big success.
 
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 Tony Ellis: I would normally I would normally develop or invent maybe 100 concepts, a year and on a really bad year I got maybe four licenses and on a really good year I got 14 or 15 licenses, which, which is good because normally a term that has one or two hits, or three if they're lucky, but
 
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 Tony Ellis: Because it's just my nature. I just perceive this sort of thing again.
 
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 Tony Ellis: And I just used to call it throwing spaghetti at the wall. But, you know, by doing at least 200 contacts a year, you're going to get something you're going to get, especially if you start to really understand
 
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 Tony Ellis: The toy market and what kids want and and so on. So I've ended up in those years licensing 65 different
 
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 Tony Ellis: Concept and they've all fortune. He made money and you know to some of the very, very big players.
 
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 Tony Ellis: And across America, Canada, some great companies and kind of the light. Spin Master and and in the UK and and I won, I won a couple of toy awards.
 
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 Tony Ellis: And it took me my wife. I mean literally took us around the world, we would be in LA or because I love like nice swear Battelle is in El Segundo, but we'd be in LA like four times a year.
 
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 Tony Ellis: We've been no New York for the toy the toy fairs, we'd be in New York, three or four times a year, we'd be in Dallas, because we were with radical and so and so we had this wonderful time. It was a dream, we will look
 
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 Debra Ruh: Tony, I have a, I have a question or question, comment, so I
 
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 Debra Ruh: Know you did this before we went on air. So, do you mind, turn it around and show in our audience. Some of the toys, you're talking about. I mean, it's just that you have the toys in your office. We're in your toy workshop
 
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 Debra Ruh: So I was just wondering if maybe you could just show it take us on a little tour, because I know I've thoroughly enjoyed when you did that.
 
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 Tony Ellis: These are, these, these are French and up the actual toys from the last. This is about 20% here but
 
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 Tony Ellis: It right okay so if I if I go like that and planet. You could be. I've even done an LED though, would you believe from the
 
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 Tony Ellis: Discovery Channel toys I ban these let you like they let you hear Batson thing sounds and
 
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 Tony Ellis: Thomas the Tank Engine
 
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 Debra Ruh: Magical toy store in here.
 
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 Debra Ruh: Yes.
 
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 Debra Ruh: Yes, yes, Homer and how fun
 
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 Tony Ellis: Yeah, a big five suits and paying back onto the robot doing but I think the law.
 
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 Tony Ellis: Is the law, it probably is.
 
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 Tony Ellis: Going to be better. Oh, that's better.
 
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 Debra Ruh: Yeah.
 
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 Debra Ruh: I want Christmas.
 
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 Song.
 
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 Debra Ruh: Hey dollars $2 and 98 cents. I don't know. Sorry.
 
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 Tony Ellis: Please responded to my voice, which is about a prop, but this is based on the spaceship in the film solid running this these are drones for the film side of randomly Brewster, which is a 1973 film and it's just a fabulous film. If you have an
 
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 Unbelievable.
 
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 Tony Ellis: And this is this is a forerunner to all data. This is drone one which is doing and so on.
 
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 Debra Ruh: But you also tied all this magic that you were doing to assistive technology.
 
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 Tony Ellis: Yeah.
 
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 Debra Ruh: I thought was so cool because to be an inventor robotics toy store. I mean toymaker and then you're tying it also and I love how all these things are coming together. It's fascinating.
 
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 Tony Ellis: Yeah, if I go down to the the it part of the shelf.
 
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 Tony Ellis: So sorry about it's quite difficult to do this when you're
 
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 Debra Ruh: Yeah, sorry I'm making you
 
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 Tony Ellis: Please, I'm pleased to be early, but there's some of the the AT devices. And yeah, I can, I can explain that because what what happened was, I am.
 
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 Tony Ellis: I've been so lucky. I've been. I've been an inventor.
 
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 Tony Ellis: And I've done very well. And, you know, I've had a great career because of because of the obviously the toy industry but you know when your when your product selling a millions
 
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 Tony Ellis: You know, you might only get like 35 P for every sale. But if there are millions. There's a lot of 35 pages. You see, so I wanted, I always wanted to
 
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 Tony Ellis: Write from the start, as an inventor. I always wanted to do good things are good. I want you to do. I wanted to use my technology of my ideas to help people.
 
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 Tony Ellis: And so that's why I sort of retired from toy invented about three years ago. And then I started to do the assistive technology work because I just, it's just, it's such a wonderful thing.
 
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 Tony Ellis: You know when you see someone when you're helping someone. It's just amazing to see, like, for instance, when we tested MBT which is my technology that lets your breath control.
 
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 Tony Ellis: Have to turn off on because I've gotten Alexia should have thought otherwise the Alexa will govern to go so me taking control Alexa with your breath.
 
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 Tony Ellis: And it processes we are pressed. They're very clever why it's not the air movement, it's not it's not the sound or anything like that. It's a
 
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 Tony Ellis: I won't say it that the secret of it because it would let away how it works. Sort of thing that we've commercially. I don't really want these, you know, these
 
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 Tony Ellis: These, these companies that sell this stuff for about what the hell's a banner time
 
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 Tony Ellis: To get onto my tech that, but there is a very clever way that they there's an element in your breath that the MBT processes and it turns it into speech patterns and that controls.
 
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 Tony Ellis: Alexa, so you can do it for almost anything that Alexa does with your breath and so and so I like when I first tried that there was a young lad that
 
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 Tony Ellis: We know that had cerebral palsy and I had to because because I've never had any backing. I can't get any trials done because
 
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 Tony Ellis: To be honest with you, I've been in this for all this time, but I found no interest really commercially for my work.
 
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 Tony Ellis: I just want to things, as I say, this is a this is a sector that obviously inventors are
 
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 Tony Ellis: Known for. So it's obviously I'm seeing is probably you know the the crazy inventor guy, but it would be test this on it on a young guy who is he has cerebral palsy and he is really trapped. He's trapped in a in a wheelchair and he he can he can speak and his voice is sort of
 
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 Tony Ellis: It's okay, I can understand it, you would understand it. But what what has happened. Alexa, he can't get past the Alexa keyword
 
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 Tony Ellis: And what happens is with Alexa is the key word is very strict recognition. And the reason for that is, is that if it wasn't
 
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 Tony Ellis: You it be going off all the time. In fact, the earlier. I did. If you have the lecture at the start, but it was forever going off. I mean, the slightest thing on telly and Alexa has gotten off with didn't even sound like Alexa
 
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 Tony Ellis: And what they had to do that to tighten that keyword up on on his template so that you know you really had to be a good quality Alexa sound or the name
 
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 Tony Ellis: And of course, what that does. He says, if you've got any vocal cord problems just slide or anything which distort your speech this the Alexa keyword doesn't get smoker right so
 
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 Tony Ellis: So this, this slide. It just couldn't he couldn't get past the keyword. Funny enough, if he said say Alexa, and then he asked a question, it would it would do it because it goes into
 
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 Tony Ellis: The recognition is not so tight after the cable, but he could never use Alexa and within BT
 
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 Tony Ellis: He proved to me that it worked because we set him up and within 10 minutes he was turning the radio on turning a light on, he was getting these book on audio.
 
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 Tony Ellis: And this is someone that was literally frozen in a wheelchair and they. And it was there that made me realize I've got to do more, because this is my first sight of him because he was my first item.
 
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 Tony Ellis: And I thought it was just so wonderful to see his parents and that they were smiling because, for once, he didn't have to call for help, do so much stuff and get radio stations and all that stuff that's so much so much
 
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 Tony Ellis: Greater results.
 
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 Neil Milliken: I think there's there's so many potential things that you can do with with speech and home automation that are genuinely assistive and continually give people
 
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 Neil Milliken: The ability to do stuff that they can't do right now, but the the knowledge of how to integrate this stuff is still quite lacking. And you also want to sort of reference, the point you made about inventors, right, because
 
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 Neil Milliken: I've worked in the industry for about 20 years and he used to be a joke that we were men in sheds. Now, obviously you shed a lot harsher
 
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 Neil Milliken: But, but if it's true there is there. It is a cottage industry, to a certain extent with a couple of large players.
 
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 Neil Milliken: And they tend to be in the states to and those incumbents tend to have their technology will be quite defensive about it.
 
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 Neil Milliken: So, so the you know the barriers to entry are quite high. That said, the UK is one of the countries that spends the most on on assistive tech
 
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 Neil Milliken: Around the globe per capita. But again, it's not done in the kind of consistent way so so finding a room, unlike what you experienced in the in the toy market whether a three or four large companies that you could license your ideas to
 
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 Neil Milliken: This, where do you go with this stuff. I think that's some of the challenge that that a lot of the assistive tech industry of Phase two is how, how do you
 
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 Neil Milliken: Get this stuff to scale because we know I know you know your end users know that this has real benefit, but how do we how do we get this to scale. How do we distribute this
 
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 Neil Milliken: How do we get our ideas, seen by the people that can then not just fund it. But get it into the hands of the manufacturers to make it mass marketable etc.
 
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 Tony Ellis: That's exactly what I'm looking for it, you're absolutely right there, that the the the big players have the market completely sewn up really and that's the classic a but the trouble is, is what what i i get slightly upset about very upset about it says that these these big players.
 
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 Tony Ellis: The cost of this assistive technology equipment is ridiculous. Now, for instance, I've designed a communicator. I can show what I'll send you some pictures of it, but my communicator is is really, really, in fact, maybe get it off the
 
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 Price.
 
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 Tony Ellis: Is right here. Here is the communicator.
 
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 Tony Ellis: I'll send you some actual pictures of it when it's activated, but it's so this this community that does everything that all the other ones do. I mean, it can turn to turn into speech, you can, you know, key actions, but it actually works with my face.
 
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 Tony Ellis: Face cheek technology, which I'll talk about them in it where I design technology that can control item through slight movements of these this face cheeky
 
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 Tony Ellis: And you can type I can type at 12 minutes per second, with just literally moving my slide movements and my face, Jake. Think of Stephen Hawking. You don't have to blink.
 
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 Tony Ellis: But it's, it's this area here. If you complain, then this area of muscles is active. So you can actually be completely paralyzed the mentor. If you blink, it can it can detect that and because I use an x, y coordinate
 
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 Tony Ellis: The, the two sessions sensory inputs can give me the x, y on the screen as a south. I'll send you some pictures of this work in, and there's a video as well as the thing working
 
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 Tony Ellis: On YouTube but the thing is that there. So, this this communicator does sort of more because
 
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 Tony Ellis: His face his face cheek compatible face take control compatible which no one else has got that and also a term. It's MBT compatible. So you can literally both in the jewel MBT where you blow on to to send
 
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 Tony Ellis: MBT census literally just like puffs. Either way, and MBT is incredibly focused so even the sensors can be really close, and it will still work with the slightest movement of your head and
 
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 Tony Ellis: So that means you can input text with for your breath and things like that. Now, my, my, I would retail that that less than 500 pounds, so that would be with a really good margin for that device, this device.
 
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 Tony Ellis: Now if you look on the cusp of the major players. I mean, you took about 3000 pounds 2500 to 3000 pounds, going up to 7000 pounds.
 
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 Tony Ellis: And mostly all they are a rocket tablets. They are literally just rocking tablets, and they all that money is just your markup. It's just, it must be a huge markup that's everything whereby
 
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 Tony Ellis: They said I built my own operating system in there so it is completely self contained. It does the whole thing it does Skype. It does type it generates speech and are generally speaking different languages plays games.
 
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 Tony Ellis: It does in emails and and so on, all the things that are regular communicating with you and it you know this would reach out at about 4499
 
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 And
 
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 Neil Milliken: Lessen the mobile phone.
 
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 Tony Ellis: Yeah. Yeah, but it's a dedicated person and it looks. But the thing is what I did when I first designed it. I'll show you the first
 
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 Tony Ellis: The first design of it was, was this. This is the first one. Okay, so it says prototype, so it's not pretty at all. I mean, you know, obviously, our 3D printed that one. But the thing was is that this proved ill. So I was able to
 
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 Tony Ellis: Generate the
 
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 Tony Ellis: Device. But the thing is is that it. This one looks good. Because what I was thinking of is youngsters, especially
 
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 Tony Ellis: They want
 
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 Tony Ellis: Their devices to look good. They don't really, they don't think if you've got this on your wheelchair. The last thing you want is a big clumsy.
 
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 Tony Ellis: Tablet or whatever. And so the design of, of the, of this thick these devices literary so it made it looks really I've got pictures of it on a wheelchair and stuff. It looks really nice.
 
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 Tony Ellis: I also touch sensitive as well. So it you can literally touch that is touch sensitive and there's there's various other inputs for it can, it could use a
 
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 Tony Ellis: Standard market input devices as well like Jedi switches on all that. So it does all that. But that's the extra and that just sort of showed you that what I'm not happy. Where is the overpricing of the people that need this tech have to pay the most
 
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 Tony Ellis: Yeah, and it's like, and I spoke to someone in the know, at one point, and they said, Well, yeah, it's like that.
 
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 Tony Ellis: Because they have no choice they you know they inject the NHS if they're buying these devices. There's no choice. We just have to pay the money.
 
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 Neil Milliken: So there's a number of different market forces are playing this because I've previously developed assistive technologies and and what these companies are doing is they're not necessarily unlike where you were talking about you hard coded everything machine coded everything
 
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 Neil Milliken: Yourself their licensing components.
 
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 Neil Milliken: Yes, on what happens is that when you tell a text to speech company or an OCR company that you're making an assistive technology they charge you more for that component. Then, then they would if you're going to be doing it for a game.
 
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 Neil Milliken: Yeah, when I was when I was doing this for an assistive technology for the same text to speak for
 
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 Neil Milliken: A text to speech voice. If I was licensing it for a game they would charge me. I think it was
 
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 Neil Milliken: 15 pence per, per license.
 
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 Tony Ellis: The license yet.
 
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 Neil Milliken: Yeah, it was seven or eight times that
 
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 Neil Milliken: Yes, because I was because I was doing it as an assistive technology because they didn't see assistive tech as something that was scalable. I think that that is changing as as as we see embedded assistive technologies like you've got in your iPhone or your Android device.
 
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 Neil Milliken: Going mainstream, but they're all licensing these components. So there are people
 
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 Neil Milliken: Essentially applying what a parasitic business models right the way through the value chain, which ends up with the disabled consumers or the the health authorities to paying for this.
 
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 Neil Milliken: Being being charged and extortionate right and then if you add on top of that, the way that the health insurance system in lots of countries works, whereby they have a list price and the insurance pays for it.
 
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 Neil Milliken: It means that no one really cares how much it costs because the individual is not paying so they put these huge prices on so the whole market structure.
 
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 Neil Milliken: Around this stuff needs to be up ended. Now I know temper also had some comments. So, I mean, I just had to get that bit across because I think it's you know it's really important that people understand
 
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 Neil Milliken: Yes, but I'll hand over to Deborah.
 
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 Debra Ruh: Well, and I didn't know some of that meal. So I thought that was very interesting. And the question I was going to ask.
 
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 Debra Ruh: Was sort of you it's it's it complements. You know that those points, even though it's discouraging to hear that because not everybody has insurance. And so the reality is, the people that need this.
 
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 Debra Ruh: It doesn't get in
 
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 Debra Ruh: Our hands, especially in developing countries, but so what I was curious about how have you tried to go to market with it and and like this stuff. You did was an Amazon. Did you talk to Amazon about it or I was just curious, what steps. You've taken to go to market.
 
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 Tony Ellis: Well, I first went to Amazon and I got a fantastic feedback from them. And at one point they were even talking about putting build in a special echo, which was the first false whole
 
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 Tony Ellis: Amazon device where then MBT in it. They were literally talking about it and then they completely went off the boil. I don't know why. So I was amazing. I was invited up to London to the to the
 
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 Tony Ellis: Amazon Alexa, the office up there and I saw, I mean, LinkedIn, and LinkedIn with quite a few of the top people in, you know, in the Alexa Amazon.
 
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 Tony Ellis: Link. And so the other thing I've tried I've made 155 or but probably more now attempts to get back in and I've been to copious NHS
 
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 Tony Ellis: Meetings and everywhere. I mean, charities, and all sorts of stuff. I've even last year I was I was invited by Linda Jesse, which was really lovely because they they really they really believe in what I'm doing and my good friend.
 
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 Tony Ellis: Steve toilet and if you know Steve.
 
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 Tony Ellis: Tanner. Yes, the taller. Wonderful guy. I mean, he came to visit us. And you know, I was just amazed, with it being blind and
 
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 Tony Ellis: This is such a great guy, and I picked him up at the station and just it was as he so he likes what what we're doing, but he got he got
 
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 Tony Ellis: Me into the Houses of Parliament and we did a lender Cheshire event in the Houses of Parliament and that was really exciting. And, you know, there was people milling around and all these MPs and and so on.
 
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 Tony Ellis: But again, no one seems to follow anything up with with the assistive technology you get amazing interest and
 
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 Tony Ellis: Especially on LinkedIn. You know, I might get every day I get someone saying, can we talk further and all you know about what you're doing and all that, but then you follow that up, then it nothing happens basically that but I have tried everything I've tried
 
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 Tony Ellis: I did try the at companies, but they don't even sort of reply back because I guess that they probably see me as a bit of a threat. It's costing again if I
 
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 Tony Ellis: Like bring down okay let's let's
 
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 Tony Ellis: This is, this is my micro blow very low cost, this, this turns your breath into control of Alexa
 
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 Tony Ellis: Now that has got a prime costs of less than 50 pounds. Yeah, so this decided to hear that does not mean that nothing else does in the entire world.
 
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 Tony Ellis: Could probably Rachel. If you want on a well it's probably about 40 pounds. So if you went on a for market, you probably be you talking about well back. Hundred and 50 pound retail. If you were getting
 
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 Tony Ellis: A full time, multiply, which is what most sort of decent items sort of get so it's a very cheap device. And the thing is with with me tears is it's not like sip, sip and puff
 
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 Tony Ellis: MBT works up to 12 inches away from your mouth. So there's no hygiene problems at all if you know the SIP and puff product.
 
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 Tony Ellis: And the user has to have a straw and the huge problem. There is easy. The strongest often dirty saliva and so on.
 
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 Tony Ellis: And then the sensor. The sensor head gets the saliva in it. So every sort of month. Couple of months, he has to be sanitized as to go back and be cleaned and so on.
 
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 Tony Ellis: And the SIP and puff starts at around 600 pounds, so it's a product that does more and sip and puff can't control Alexa, or Google Home either
 
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 Tony Ellis: And and so obviously when they when I think these at companies see me they possibly. I don't know. Props to be seen as a threat. I guess because
 
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 Tony Ellis: I'm not, I'm not here to personally to make money. This is I've done that I've been very comfortable. I'm here to help people and that doesn't fit the model of your large corporate company.
 
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 Debra Ruh: I agree. I agree. But I do think, and maybe a God knows I can be optimistic but I believe that shifting. I believe it's shifting. I work with some of the
 
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 Debra Ruh: biggest corporations in the world. And I started seeing the shift last year, but then it shifted quite a bit in January and February and then March.
 
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 Debra Ruh: So I think this is the time to talk and more to them because in even the assistive technology industry is really trying to figure out who they are. And a lot of us in the US, but it should be in the US. And so I think you're about to see some shifts and changes with that but
 
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 Debra Ruh: Yeah, let me, let me give that mic over to Antonio
 
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 Tony Ellis: Okay, thanks.
 
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 Antonio Santos: Tony, I'm good. Cool, to look at the way are you Ida, this type of products is that is is this is something that you look at the problem and try to see how you can address it. Is this something that you are dreaming on what can you tell us about your ideation process.
 
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 Tony Ellis: Oh hey, it's always getting paid. So I look at the problem and try and find a solution. I was in the toy industry. I was
 
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 Tony Ellis: Not only did I license, but I was when I was contracted to buy most of the major players in Europe in America to actually
 
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 Tony Ellis: Design stuff under there. What they exactly what they wanted under their head. They specification because I've got a I've got this
 
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 Tony Ellis: Thing where people say, Tony, can do it sort of thing he can make magic out of things. And the other thing is, is that because I was a toy inventor that one big thing is is that toys. The prime cost has to be so low, because
 
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 Tony Ellis: There's always, there's a force multiplier on toys and then. So, you know, if I if I sell it if I sell a toy my toy sales that like 999 or 10 pounds. It has to be produced shipped from China.
 
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 Tony Ellis: Into the warehouse at 200 250 that's that's exactly the way it is.
 
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 Tony Ellis: So I've had this this thing built into me wear costumes everything. So the other thing I do in my designs. Is this
 
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 Tony Ellis: Like I look at cost right from the start, as well. So I look at the problem and I look at, can it be done and then can it be done at the right cost because you can make the most incredible thing on the planet. But if it's 2000 pounds of time.
 
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 Tony Ellis: And, you know, if it's a toy. No one's ever going to buy it. So you have to look into that. And that's, that's where I'm at now. And that's why I might my products or
 
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 Tony Ellis: Or so low, low cost prime prime cost wise and because i've i've value that that that right from the start, but that that's what you know that's where I started. It's another item here I can show you that just
 
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 Tony Ellis: This is a very simple, very. This is in the same cases, I can say this is called This is this controls Alexa with a tap
 
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 Tony Ellis: Yeah, so you only have to give a very slight tab. It doesn't have a switch, because it's on all the time. Now this white happiness, you could get Alexa to do things. So if you go stop dropping kitchen call like music radio
 
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 Tony Ellis: Play radio to play Radio three play radio for
 
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 Tony Ellis: Alexa play radio for
 
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 Tony Ellis: It's BBC
 
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 Tony Ellis: BBC sounds tools on our first day as a guide. I'll be Garvin round the original walls and referred to her and he sat at frequently, it appears three times and the laminated reading material a distributed team you guys and I believe a mantra for everyone. He brought on come on come on
 
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 Tony Ellis: When his thing was beginning to make
 
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 Tony Ellis: It up so loud.
 
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 Tony Ellis: Yes.
 
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 Debra Ruh: That's just the energy right now.
 
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 Debra Ruh: Nothing works right
 
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 Tony Ellis: With this device. Okay. It just live a slight and the tap is just so site. Stop dropping kitchen co light.
 
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 Tony Ellis: Light music. If you want to music. Ready to read flash flash briefing.
 
 202
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 Tony Ellis: That means is now that that is really simple tech and for the next command that is a really simple take. I mean, we're talking probably a prime cost of less than 30 pounds for this. So, you know, this is
 
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 Tony Ellis: I mean, this is, this is for elderly as well. I mean, like they frightened or anything like they don't have to talk to a leg so they could just
 
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 Debra Ruh: Let my husband needs that my husband because he's got dementia and his, his. It is very, very late stage very terrifying, but
 
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 Debra Ruh: My daughter, my. I know, I know, but my, my daughter has Down syndrome. And what happens is, she's a huge user of technology. But sometimes, especially she has a cold or something.
 
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 Debra Ruh: Alexa will not understand her and she gets so frustrated. She's like, like Alex. Alex. Alex, you know. But if she had that that would just it almost seems like once she gets a Alexa that you know the eyes attention.
 
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 Debra Ruh: She can understand better of what she's trying to instruct her to do. But sometimes the device just doesn't understand her speech patterns.
 
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 Debra Ruh: Yeah, so
 
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 Debra Ruh: That would be really cool for her.
 
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 Tony Ellis: But it is so simple, again, and so so so low cost. I mean, literally, I mean if that was maybe volume. I mean, we're talking about far east volumes, where I mean we're talking about maybe 1000 to 5000 drops and that thing would could easily be sub 100 pounds, you know,
 
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 Tony Ellis: Because I'm used to. Far East, or we call effete manufacturing. I spent a lot of my career over in China because I was always developing tech that they never seen before. So I used to have to go over there, which is great. I love john
 
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 Tony Ellis: Yeah, I always had to go over there to the to the vendors, the factories and, you know, take them through the tech so
 
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 Tony Ellis: You know, I know how cost effective. It can be especially to lean as well and so on, but they just give you another idea of an idea came to my aid.
 
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 Tony Ellis: And Steve Tyler gave me an idea on that one. He was saying about you know in some of the literature caroms the staff have a real problem that nuts. They
 
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 Tony Ellis: The people, the elderly people, they have real problems if the controllers because Steve said to me, just look at a standard TV remote. It's got like 40 keys on it.
 
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 Tony Ellis: It's, you know, it's over. And if you don't know it is incredibly hard to sort of fathom out, you know, if you want to just do simple controls and things like that. I
 
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 Tony Ellis: Think Steve said to be what we need is something really simple and then that's when I came up, because this is obviously, it could be a TV, could it could be any control. It could be a TV so that you taught you about to get it back and so on.
 
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 Tony Ellis: But it just made sense to make something really low cost and it's in the same sort of family as MBT as you can see
 
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 Tony Ellis: Us a custom
 
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 Tony Ellis: Enclosure at the moment because it's not worth. It's not worth printing
 
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 Neil Milliken: That sort of course Kenny, you also
 
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 Neil Milliken: You're also making robots.
 
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 Tony Ellis: Yes, yeah.
 
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 Neil Milliken: And we're running a little bit low on time so
 
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 Neil Milliken: Let's, let's just talk a little bit about the robot. You're also making because I think that that this is also fascinating. So, so can you tell us a little bit about Alto. Yes.
 
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 Tony Ellis: I think
 
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 Tony Ellis: Developing robots for 45 years now. That's the whole reason why skill base. It's because I was a fanatical
 
 228
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 Tony Ellis: About robots as a child I just when I used to see lost in space and the robot in this will be nine Danger, Will Robinson and I just, I just love that robot and I love Robby the robot from the 1956 film.
 
 229
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 Tony Ellis: What it was called now but there's this fantastic Robby the robot and I so as a kid I started literally started making robots and that's why I actually developed my first computer in 1979 know and had a computer in 1979 actually made one
 
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 Tony Ellis: An eye to learn machine code, which was horrendous and so on. But the whole reason for all that was was to build
 
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 Tony Ellis: Some advanced rogue robotics and and healthcare has come out of all those years of evolution.
 
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 Tony Ellis: And and it's now a very, very sophisticated robot. It can. It's got six levels of emotion detection. That means from your face. It can tell if you're happy you're sad stress.
 
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 Tony Ellis: Or, you know, you've got a neutral face and and and and so on, which is very useful, especially when dealing with the elderly.
 
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 Tony Ellis: And disabled people, because it can understand how they're feeling very, very accurate. I'm using a system from Oman, which is a huge corporation and it's their system. And it's this system is very successful now and it's got advanced face recognition, so it can learn up to 1000 faces.
 
 235
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 Tony Ellis: And it attaches profile to the personality profile. And again, it can see faces in very low light which is very useful. Now, in the early days I've been doing face recognition for about 15 years and
 
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 Tony Ellis: The early stuff as soon as the light went down to know that was the end of facial recognition, it just couldn't see what this technology is so good that it can literally pick up in sort of almost Twilight.
 
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 Tony Ellis: And then I've got object recognition, the robot can recognize object. If you so for instance the video, one of the videos on YouTube shows Alex out our first
 
 238
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 Tony Ellis: Examining the drinking it's hand because I've asked for it. And then he recognizes the drink for its recognition circuitry, then
 
 239
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 Tony Ellis: As a bit of a sphere about what it is and then ghost and pause it literally pause it in front of you and so on. So it's got the dexterity.
 
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 Tony Ellis: And we've got a whole host of medical sensors on the robot. We've got a thermal imager which takes a picture of whatever it's looking at and you get multiple pixels.
 
 241
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 Tony Ellis: Of your temperature. So if it's the if the thermal imager is looking at your face. It could sort of detect if you've got like flare ups.
 
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 Tony Ellis: Say, for instance, you know, like the two things and stuff like that where you would ever flare up, it would be able to detect the eight in that area and so on. And I've got
 
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 Tony Ellis: Also if you touch the robots claw, it can get your BPM and your blood oxygen literally just you've just got to touch the cloth. There's a central node and IR sensor on there, which, like literally
 
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 Tony Ellis: So it gets the BPM of blood oxygen off that so you don't have to, sort of, you just literally, you don't have to do anything special, or have any special attachments
 
 245
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 Tony Ellis: And then the robot has got them very sophisticated motion. So it's capable of learning it learns rooms and so on where it's where it's being used in
 
 246
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 Tony Ellis: And it's a thing called I call environmental map volume metric mapping it learns rooms and it learns where obstacles are
 
 247
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 Tony Ellis: So, it maps. Once it's once it's being in a room for maybe a couple of days. And he's been moving around. It will know where the solid objects are. And so it can plot move against it's very
 
 248
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 Tony Ellis: cool to watch because it goes it finds its way across a room. It is. It's quite complicated to explain our volume.
 
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 Tony Ellis: Occupancy working but it's if this if the object is in the same place every time, every time it's in that quadrant, obviously it's going to get hit.
 
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 Tony Ellis: You see if it's adults in that quadrant that then moves. It's going to get hit or but then the dog moves. Then it goes the next time, and it's not there anymore. So it's not. And so the system works like live video live video mapping, if you like.
 
 251
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 Tony Ellis: Yeah.
 
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 Tony Ellis: And so we've got that. And then there's just, there's a whole host of other sensors and of course I will send you the the specification of the robot robot will run for about eight hours, and it's all automatic so it will
 
 253
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 Tony Ellis: It will go back to its charger and that would be at nighttime that if it was for an elderly person I envisage Wow, is this is that working is
 
 254
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 Tony Ellis: That the elderly person would literally have the, the robot the charging station would be where they're both bedroom was because I want the robot to cover
 
 255
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 Tony Ellis: Safety wise them during the night and be there if there is any problems. So the robot then goes and and and goes into what we call the pod. The charging port.
 
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 Tony Ellis: And then it's it shuts down its motor functions, but its sensors.
 
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 Tony Ellis: And the primary process here is all alive so still looking for any problems like say a shouting or anything that doesn't look right sort of thing. It's got some quite a form of autonomy in it and and so on. So it's looking it's looking it could do things like
 
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 Tony Ellis: It can detect it can detect where the person is and if they fallen over because because of the heat sources. It can, if the light. If the person is in bed.
 
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 Tony Ellis: It knows where it is. But if the person is in a different location and horizontal, it knows that it can see that I'm sorry can make the sort of decision. So someone's falling out differences you know that
 
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 Tony Ellis: If they was in distress.
 
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 Tony Ellis: And so on. And the big, the big thing areas is companionship, what I what I what I want the robots to do is be to companions for the elderly and disabled people when they're on their own.
 
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 Tony Ellis: And so we sort of we thought a simple conversation engine where you can sort of talk to and that will it does, it brings information in that it can get off RSS feeds and things like that about what you're interested in. And so you're interested in
 
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 Tony Ellis: EastEnders, for instance, it would, it found any news about EastEnders, it might be Cotton's leaving the show or something like that. And they were in the conversation. It would bring that up.
 
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 Tony Ellis: So it's not candid conversation. It's not true conversation yet because I mean that's we look that far ahead but it could be perceived as being. Is it is it gives a friend is
 
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 Neil Milliken: Bringing a new right it's and it's bringing some freshness and you've got some kind of interaction, even if it's not human. I'm aware that we're unfortunately we just end of our time. But, I mean, it's been fascinating and
 
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 Neil Milliken: We could go on for a lot longer will probably have me back again.
 
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 Neil Milliken: But, but we
 
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 Neil Milliken: You know, we're super interested in this stuff and I love the fact that you're you're you're really solving some really thorny problems with the work that you're doing.
 
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 Neil Milliken: And, you know, desperately keen to make sure that people see this and understand the value in what you're doing. I need to thank
 
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 Neil Milliken: Barclays my clear text and microphone for keeping us on air and and for keeping us captioned. Tony, it's been a real pleasure. I won't be the last conversation we have look very much forward to you joining us on Twitter on Tuesday.
 
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 Tony Ellis: Then, test it, look forward to it.